Bing vs. Google: The Conquest of Twitter

By JOSH TYRANGIEL / SAN FRANCISCO

Microsoft revealed a nice little coup in its dual quests to make search more dynamic and crawl its way into Google's monolithic grill. At the Web 2.0 conference in San Francisco, the company's digital head, Qi Lu, announced that three-month-old Bing has reached an agreement to crawl all of Twitter's public results in real time. Bing's Twitter search — Bing.com/Twitter — is already live.

For Microsoft, latching onto Twitter's rise is more than just a big marketing win; it's also a technological victory. Twitter is a huge, previously untapped resource in the movement toward search that relies on real-time data rather than archived links. (There was also a strong industry rumor that a similar deal between Bing and Facebook had been reached, though neither party commented on that.) MORE

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